Entrepreneurship Projects and Rubrics
Designing Web Pages
Introduction to Financial Literacy
Mr. Bushnell's Classes
Technology Integration (MS PowerPoint)
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Entrepreneurship and Small Business Management will expose students to the issues entrepreneurs face, and the lessons learned from other successful entrepreneurs. It will also enable students to understand the skills necessary to succeed as an entrepreneur, to assess whether a business opportunity exists, to determine how to take maximum advantage of that opportunity, and to introduce the students to one of the most important tools necessary for success: the Business Plan.(Back to top of
The focus of the course will be on the business plan and we will study the major components that go into the preparation of a business plan. Students will be required to develop an entrepreneurial business plan for their own business venture. To accomplish this, students will work toward gaining an understanding of production, marketing, finance, human resources, global competition, and social, environmental, and legal issues.
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The course is divided into 6 units to help students develop the knowledge and skills necessary to successfully start their business venture.
Unit I. Going Into Business for Yourself
1. What is entrepreneurship
2. Your potential as an entrepreneur
- Explain the role of entrepreneurship in the economy.
- Describe the entrepreneurial process.
3. Recognizing opportunity
- Explain the rewards and risks of being an entrepreneur.
- Identify common characteristics and skills of entrepreneurs.
- Identify ways to improve your entrepreneurial skills.
4. Global opportunities
- Identify sources of ideas and how to turn your own experiences into opportunities.
- Compare and contrast buying a business and starting a business.
- Discuss why the global marketplace is important and where there are opportunities.
- Discuss key points to remember when doing business with another country.
- Create a plan for finding the best market for your product or service.
Unit II. Researching and Planning Your Venture
1. Feasibility and business planning
2. Market analysis
- Develop and test a business concept for a new business.
- Explain the value and parts of a business plan.
- Discuss a strategy for creating a business plan.
3. Types of business ownership
- Define the areas in which to conduct market analysis.
- Describe how to conduct effective market research.
- Explain how to analyze an industry.
- Explain how to analyze a target market.
4. The legal environment
- Contrast sole proprietorships, partnerships, and corporations.
- Define the different types of partnerships and corporations.
5. Site selection and layout planning
- Describe laws related to starting your business including laws protecting your ideas, laws affecting the hiring of employees, laws that deal with trade issues, and laws concerning taxes for which business owners are responsible.
- Understand factors that an entrepreneur should consider when selecting a business site.
- Apply the process used to determine a location for your business.
- Design the interior and exterior layout plan of a business.
Unit III. Managing Market Strategies
1. The marketing plan
2. The price strategy
- Recognize the role of marketing objectives in a marketing plan.
- Identify the four marketing strategies that make up the marketing mix.
- Describe the product and place strategies.
- Explain the process of updating the marketing plan and mix.
3. The promotion strategy
- Identify the factors that affect pricing strategy and the marketing objectives related to pricing.
- Describe the components that go into making price strategy decisions.
- Apply formulas used in setting prices.
4. Developing and managing sales
- Distinguish among pre-opening and ongoing promotional plans.
- Select the promotional mix for a given business.
- Determine promotional costs for a start-up business.
- Identify the principal approaches needed to carry out your promotional plans.
- Organize and train a sales force.
- Plan, direct, and evaluate sales.
Unit IV. Managing Your Business Processes
1. Preparing and planning to manage
2. Managing purchasing and inventory
- Distinguish the difference between managers and entrepreneurs.
- Identify how to manage a small business effectively.
- Choose a leadership style option.
- Develop policies to keep routine business activities in check.
3. Production management and distribution
- Manage your purchasing and inventory with profits in mind.
- Discuss the methods of managing an inventory.
4. Managing operations and staffing
- Describe the nature of product development for entrepreneurs.
- Explain the product development process.
- Discuss how to manage production in your business.
- Identify the various components of distribution management.
5. Managing human resources
- Formulate operating policies for your business.
- Write personal policies for your business.
- Prepare an organizational chart for your business.
- Define job descriptions and specifications.
- Discuss ways of handling human resource problems.
- Describe how managers can influence and motivate employees.
Unit V. Managing the Finances of Your Business
1. Financing your business
2. Financial management
- Discuss resources available to businesses.
- Distinguish among the various types of financing for a start-up business.
- Explain how to obtain financing.
- Describe how to calculate your start-up capital needs.
3. Accounting and record keeping
- Explain how to analyze your businessís finances.
- Describe procedures for planning and managing your companyís finances.
- List considerations involved in the decision to extend credit.
- Identify steps involved in the process of extending credit.
- Discuss the importance of record keeping and which records should be kept on a daily, weekly, and monthly basis.
- Discuss the financial statements your business will need to prepare.
Unit VI. Growing Your Business
1. Identifying business risks
2. Making your business grow
- Describe risks facing a new business.
- Define four approaches to managing risks.
- Identify steps new business owners should take to prepare for handling risks.
3. Social and ethical responsibility
- Discuss various growth strategies.
- Recognize the challenges that come with growth.
- Explain options for obtaining growth capital.
- Explain how entrepreneurs can become socially responsible.
- Discuss ways that small businesses can perform community services
- Define what it means to be ethical and describe some ethical problems faced by entrepreneurs.
- Discuss the effect of culture on ethics.
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Do you have any suggestions or questions?
- Tests/Written Project/PowerPoint Project 30%
- Quizzes/Class Activities/Participation 10%
- Final Exam 10%