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Franklin High School > Departments and Faculty > Business/Computer Technology


Business/Computer Technology


Entrepreneurship Projects and Rubrics

Designing Web Pages

Introduction to Financial Literacy

Business Management

Visual Communications

Mr. Bushnell's Classes

Technology Integration (MS PowerPoint)

Welcome to Entrepreneurship

TeacherMs. O'Neill

Course Overview

Student Objectives

Grading Policy


Course Overview

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Entrepreneurship and Small Business Management will expose students to the issues entrepreneurs face, and the lessons learned from other successful entrepreneurs. It will also enable students to understand the skills necessary to succeed as an entrepreneur, to assess whether a business opportunity exists, to determine how to take maximum advantage of that opportunity, and to introduce the students to one of the most important tools necessary for success: the Business Plan.

The focus of the course will be on the business plan and we will study the major components that go into the preparation of a business plan. Students will be required to develop an entrepreneurial business plan for their own business venture. To accomplish this, students will work toward gaining an understanding of production, marketing, finance, human resources, global competition, and social, environmental, and legal issues.

Student Objectives

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The course is divided into 6 units to help students develop the knowledge and skills necessary to successfully start their business venture.

Unit I. Going Into Business for Yourself

1. What is entrepreneurship
  1. Explain the role of entrepreneurship in the economy.
  2. Describe the entrepreneurial process.
2. Your potential as an entrepreneur
  1. Explain the rewards and risks of being an entrepreneur.
  2. Identify common characteristics and skills of entrepreneurs.
  3. Identify ways to improve your entrepreneurial skills.
3. Recognizing opportunity
  1. Identify sources of ideas and how to turn your own experiences into opportunities.
  2. Compare and contrast buying a business and starting a business.
4. Global opportunities
  1. Discuss why the global marketplace is important and where there are opportunities.
  2. Discuss key points to remember when doing business with another country.
  3. Create a plan for finding the best market for your product or service.

Unit II. Researching and Planning Your Venture

1. Feasibility and business planning
  1. Develop and test a business concept for a new business.
  2. Explain the value and parts of a business plan.
  3. Discuss a strategy for creating a business plan.
2. Market analysis
  1. Define the areas in which to conduct market analysis.
  2. Describe how to conduct effective market research.
  3. Explain how to analyze an industry.
  4. Explain how to analyze a target market.
3. Types of business ownership
  1. Contrast sole proprietorships, partnerships, and corporations.
  2. Define the different types of partnerships and corporations.
4. The legal environment
  1. Describe laws related to starting your business including laws protecting your ideas, laws affecting the hiring of employees, laws that deal with trade issues, and laws concerning taxes for which business owners are responsible.
5. Site selection and layout planning
  1. Understand factors that an entrepreneur should consider when selecting a business site.
  2. Apply the process used to determine a location for your business.
  3. Design the interior and exterior layout plan of a business.

Unit III. Managing Market Strategies

1. The marketing plan
  1. Recognize the role of marketing objectives in a marketing plan.
  2. Identify the four marketing strategies that make up the marketing mix.
  3. Describe the product and place strategies.
  4. Explain the process of updating the marketing plan and mix.
2. The price strategy
  1. Identify the factors that affect pricing strategy and the marketing objectives related to pricing.
  2. Describe the components that go into making price strategy decisions.
  3. Apply formulas used in setting prices.
3. The promotion strategy
  1. Distinguish among pre-opening and ongoing promotional plans.
  2. Select the promotional mix for a given business.
  3. Determine promotional costs for a start-up business.
  4. Identify the principal approaches needed to carry out your promotional plans.
4. Developing and managing sales
  1. Organize and train a sales force.
  2. Plan, direct, and evaluate sales.

Unit IV. Managing Your Business Processes

1. Preparing and planning to manage
  1. Distinguish the difference between managers and entrepreneurs.
  2. Identify how to manage a small business effectively.
  3. Choose a leadership style option.
  4. Develop policies to keep routine business activities in check.
2. Managing purchasing and inventory
  1. Manage your purchasing and inventory with profits in mind.
  2. Discuss the methods of managing an inventory.
3. Production management and distribution
  1. Describe the nature of product development for entrepreneurs.
  2. Explain the product development process.
  3. Discuss how to manage production in your business.
  4. Identify the various components of distribution management.
4. Managing operations and staffing
  1. Formulate operating policies for your business.
  2. Write personal policies for your business.
  3. Prepare an organizational chart for your business.
  4. Define job descriptions and specifications.
5. Managing human resources
  1. Discuss ways of handling human resource problems.
  2. Describe how managers can influence and motivate employees.

Unit V. Managing the Finances of Your Business

1. Financing your business
  1. Discuss resources available to businesses.
  2. Distinguish among the various types of financing for a start-up business.
  3. Explain how to obtain financing.
  4. Describe how to calculate your start-up capital needs.
2. Financial management
  1. Explain how to analyze your businessís finances.
  2. Describe procedures for planning and managing your companyís finances.
  3. List considerations involved in the decision to extend credit.
  4. Identify steps involved in the process of extending credit.
3. Accounting and record keeping
  1. Discuss the importance of record keeping and which records should be kept on a daily, weekly, and monthly basis.
  2. Discuss the financial statements your business will need to prepare.

Unit VI. Growing Your Business

1. Identifying business risks
  1. Describe risks facing a new business.
  2. Define four approaches to managing risks.
  3. Identify steps new business owners should take to prepare for handling risks.
2. Making your business grow
  1. Discuss various growth strategies.
  2. Recognize the challenges that come with growth.
  3. Explain options for obtaining growth capital.
3. Social and ethical responsibility
  1. Explain how entrepreneurs can become socially responsible.
  2. Discuss ways that small businesses can perform community services
  3. Define what it means to be ethical and describe some ethical problems faced by entrepreneurs.
  4. Discuss the effect of culture on ethics.

Grading Policy

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  1. Tests/Written Project/PowerPoint Project 30%
  2. Quizzes/Class Activities/Participation 10%
  3. Final Exam 10%


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Updated: Aug 27, 2007  

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